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In the Loop: World Water Day

by Riley Studio |

Today is World Water Day, and at a time when we are all relying on water and sanitation to wash our hands and stay safe, we wanted to take a moment highlight how precious water is. We also wanted to use it as an opportunity to illustrate that for something regarded as a basic need, clean water is still scarce for so many.


This year, the theme is ‘Water and Climate Change’, and it explores how they are undeniably interlinked. Water is our most precious resource and we must do everything we can to protect it, whilst ensuring everyone has access to safe and clean water. The campaign shows how the responsible use of water will help reduce floods, droughts, scarcity and pollution, and will help fight climate change itself.


The Key Messages 2020

  • We cannot afford to wait. Climate policy makers must put water at the heart of action plans.

  • Water can help fight climate change. There are sustainable, affordable and scalable water and sanitation solutions.

  • Everyone has a role to play. In our daily lives, there are surprisingly easy steps we can all take to address climate change.



Did You Know?

Water cover 70% of the Earth’s surface 

50% of our drinking water comes from glaciers, but they are melting at an unprecedented speed

Today, 1 in 3 people live without safe drinking water.

By 2050, up to 5.7 billion people could be living in areas where water is scarce for at least one month a year.

Climate-resilient water supply and sanitation could save the lives of more than 360,000 infants every year.

Today, more people own a mobile phone than have access to a toilet

The demand for water has outpaced population growth


What Can You Do At Home

  • When washing your hands, turn off the taps while you are rubbing the soap in 
  • Limit showers to less than 5 minutes
  • Eat less meat
  • Fix any leaks 
  • Wait until the washing machine and dishwasher are full
  • Support sustainable brands who limit their water usage


Charities That You Can Support

WaterAid - With teams in 28 countries, they work towards improving access to clean water, toilets and hygiene. 


Water.Org - They have empowered 27 million people with access to safe water and sanitation through affordable financing 


Charity:Water - Brings clean and safe drinking water to people in developing countries 



If we manage our water resources sustainably, we will be able to manage food and energy production more effectively, it will contribute to economic growth, our ecosystems will be protected and we will be able to take positive action on climate change.